Brand Identity

A strong brand identity is vital for a company to stand out from the competition – and build customer loyalty. Tell the world who your brand is with comprehensive brand identity development.

Your brand identity is the core essence of your company; it’s who you are. It’s also the foundation on which your company’s success will be built. Whether you’re launching an all-new brand, or are simply in need of a branding refresh, Vexon can help you create a defined brand identity that builds awareness and customer loyalty.

We provide comprehensive brand identity services including:

  • Brand Strategy
  • Brand Standards & Guidelines
  • Brand & Product Naming
  • Logo Design
  • Graphic Themes
  • Digital & Print Designs
  • Packaging Design

Why trust Vexon for your brand identity development?

Your Vision Brought to Life

At Vexon, we prioritize your brand’s personality and your vision for your brand identity. We work with you to create something new that will perfectly capture your unique brand.

An Experienced Team of Branding Experts

Vexon’s highly qualified brand strategists and designers have years of experience in developing dynamic, engaging brand identities.

Innovative Strategy

Through market research and innovation, we promise branding that will set your company apart from your industry competitors.

A Creative Approach

Our team’s creative genius is put to work on your behalf, developing a fresh, eye-catching brand identity with top-notch designs and a clear brand voice.

Here’s how Vexon develops your one-of-a-kind brand identity:

Planning & Strategy

We get to know your market and industry to develop a strong brand strategy. We spend ample time getting to know your brand, your products and/or services, and your vision so that the final result is a perfect expression of your brand. After performing this extensive research, we begin to solidify your brand strategy, standards and guidelines.

Developing Your Brand’s Personality & Voice

Brand identity isn’t just about the look – it’s about your brand’s voice, personality, and essence. We’ll create guidelines for your brand voice and content, as well as concepts for brand and product naming. This creates a structure for future copywriting and branded materials that is aligned with your brand’s voice and identity.

Creating Your Brand’s Unique Look

Next, we focus on the visual aspects of branding. We create digital assets including logo design, graphic themes, and digital, print, and packaging designs. Whether you want your brand’s look to be sleek and modern, bright and whimsical, or anything in between – we’ll work to develop a look that perfectly suits your brand’s personality.

Perfecting Scalability

A vital part of effective branding is ensuring that it can be easily implemented across all your platforms: from your website, to your company Instagram, to your logoed print materials. We’ll ensure you have everything you need for your brand identity to be easily applied as you scale up your company.

Our Clients

Get Started

Brand identity development requires a strategic approach from an experienced creative team. Vexon’s strategists and designers are ready to help create your brand’s one-of-a-kind identity.

Reach out today to get started.